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He’s been on catwalks in Milan and London, been styled for magazine shoots in Asia and America, and jetted all over the world in his role as a London Collections: Men ambassador, but now David Gandy is headed into uncharted territory: your pants.

Following the success of Rosie Huntington Whiteley’s lingerie line for Marks & Spencer, Britain’s most famous male model has teamed up with the department store on his first line of underwear.